Searching for resources can be time consuming, in fact, sometimes you can spend more time searching for answers than actually learning. This is a problem! So we've put together a kick ass resource list to help you on your marketing education, specifically designed for your needs as a UK Manufacturer. With a mixture of Articles, Blogs, eBooks and Podcasts thrown in for good measure you'll have a complete set of resources you can go to at ANY TIME. So it's time to get tucked in to part 1 of the series...
How to Blog For Business
So many business owners, managers, salespeople and marketers have “Blogging Fear”. It’s understandable, when did you get trained for this “Blogging” anyway!? However, in the digital age, learning is not about classroom training, it’s about self-serve training with deliberate practice.
Don’t panic about getting it perfect
Learn by doing a bit at a time, but commit to continuously investing in your education by reading great articles and great advice. You may start out a bit rough around the edges, but you can smooth out the issues as you go. This will not be detrimental to your business. At the end of the day, the benefit of starting a new blog is that your audience will probably be small anyway.
So, here are some of the best resources for you and your Manufacturing Business Blog.
Articles, Blogs & Resources For Business Blogging
Hubspot Marketing & Sales Blogs
This is a great one from Hubspot which walks you through all of the steps to writing a blog article. It should wet your appetite for some more learning, and as a bonus comes with 5 free blog post templates - WIN.
Here’s an article from the guys at Buffer. There’s a ton of golden nuggets in here from some of the foremost experts in the business blogging space. Easy to digest and some great data to back up their claims!
Wordstream have laid it all out for you - writing a blog post from start to finish, really tackling the “Writing” part that everyone seems to hate!
Copyblogger are absolutely awesome, and they give away SO MUCH for FREE. Whatever challenges face you, if you are looking to improve your writing or your blog performance as a whole, they’ve got you covered. Here are some of our favourite posts…
You can sign up for Copyblogger’s FREE content on improving your performance as a writer (not just for blogging) over at my.copyblogger.com
If you’re looking for a 10 minute read to give you some guidance on some boxes your writing needs to tick I would strongly advise this great article from Social Media Today.
It serves as a great list to review your writing against, as well as serving up some much needed inspiration to JUST START in those times where you’re struggling!
If you think you’re running out of ideas for your business blog, it’s time to read this article from the Content Marketing Institute. It explains how 1 idea can be transformed into over 2 months worth of content for your business blog. Absolutely astounding!
How to Write Anything For Your Business
I’m talking about Copywriting. Any time you’re faced with writing something aimed at your customers, you’re writing “copy”. This includes the aforementioned blog post. Copywriting is a profession, and the challenge of writing copy that actually converts people into customers can be highly intimidating. At some point or another, within an SME you are likely to need to do some copywriting, regardless of whether you write a business blog.
If you’re looking for some other general writing guidance, improving your headlines and call to actions amongst a boat load of other things, I couldn’t help but also point out that Joanna Wiebe is an absolute rockstar over at copyhackers.com It’s maybe a little more focused on general copywriting, but some of the principles are universal whether it’s a landing page, marketing brochure or a blog post.
Copyhackers even have some free training on Conversion Copywriting, which you can sign up for here - Conversion Copywriting 101
If you’re looking for some advice on copywriting for your business website this article from Jeff Bullas is a great start. He highlights some key areas you can focus on to boost your website’s copy really quickly. There are also a few great resources he links to, including Simon Sinek’s awesome video that gets under the skin of human psychology.
Neil Patel is a great guy to follow, and his posts are full of so much value it’s difficult to take it all in at once. For that reason it’s worth bookmarking and revisiting his articles on a regular basis as you get into copywriting.
This awesome article will expand your mind on what copywriting as a whole actually is. He gives away some really kick ass tactics, and explains why things do and don’t work (always great to know why!)
How To Create Juicy Lead Magnets
Creating Lead Magnets could be seen as quite an advanced topic for someone just getting into copywriting for your business, but Amy Porterfield makes the whole topic really easy. This video, with free downloads thrown in for good measure will get you on the path to success.
Looking for some simple straightforward steps to get your lead magnet setup? Look no further. The Infusionsoft blog is so full of great articles relating to the topic it’s easy to get sucked in by their juicy content. Here’s an article to start with, but keep going, it’s worth it!
Looking for tools that are FREE to create your Lead Magnet? Here are 16 freebies you can start using today
If you’re after some nuts and bolts explanations on how to make your lead magnet successful from start to finish this is a pretty comprehensive article from Adespresso.
Ok, there’s a focus on Twitter and Facebook for promotion, which may or may not work for your, but the fundamental principles of social media promotion translate really well to platforms like Google+ and Linkedin.
After some Lead Magnet Ideas? Take a look at this article from Opt-in Monster which gives a pretty good overview of the types of lead magnet you could create.
Let’s not forget our very own article tailored for YOUR needs when it comes to Lead Magnets, with specific examples of lead magnets your Contract Manufacturing Business could offer right now. We talk you through the process step by step including all the mechanics in setting up your lead magnet.
You also get a free lead magnet template thrown in! We’re good like that.
Learning All About Email Marketing Best Practices & Possibilities
Possibly the most asked question once people understand the power of email marketing is; How do you write a marketing email?! Anyone can write AN email, but when it comes to writing a Marketing Email there are some specifics you need to get your head around.
This article from Hubspot does a fantastic job of pulling together the key components and gives you actionable guidance on exactly how you can make them work for you.
Looking for more tips? Copyblogger throw their hat in the ring with this comprehensive article featuring 37 tips and links to resources on how to put those tips into action.
Subject lines are massive when it comes to Email Marketing. It doesn’t matter how awe inspiring your email, the subject line can make the difference between success and failure. This article from the Constant Contact Blog does a great job of outlining some key differences between a poor performing subject line and one that gets you invited into the world of the recipient.
Not only do you get the differences, but you get actionable advice on what you can do to your email subject lines to up your game.
Another great article giving examples of subject lines and giving a formula you can start using today is this one from Wordstream. If you’re looking for that bit of inspiration whilst creating your Email Marketing Campaign, this is a great one to get the creative juices flowing.
If you’re looking for an overview of drip campaigns this infographic from Salesforce is a great starting point. A form of email marketing and marketing automation, the subject can become a bit blurry, but this Infographic clears things up with ease!
Embedded from Pardot
When getting started with a Drip Campaign, it’s always great to start with a bit of a template. So here’s 5 Drip Email examples from Wishpond to give you some inspiration to get started!
If you’re just starting to dabble in Drip Campaigns and marketing automation, or you’re interested in what type of workflow you could put together, here’s a great article for inspiration. The A Group lay down 4 of the most common types of Email Marketing Workflows, with examples of each email you could send in your email series.
A fantastic article to provide you with some structure when you’re starting out with Drip Campaigns or Marketing Automation with Email Workflows.
Looking for general Email Marketing copywriting templates? This article from Copyblogger may be getting on a little now, but it still packs complete an utter value with a punch.
If you’re trying to craft your own email, this article from Crazy Egg is a fantastic resource. It’s part 6 in an 8 part series, so there’s loads of value to be had over on the Crazy Egg blog. The advice is logical, repeatable and actionable. A great resource to boost your email copywriting!
We couldn’t help but point out we’ve got a Kick Ass series on Email Marketing for Manufacturers! We talk you through Why, What and How to effectively use email marketing in your manufacturing business.
So That's 27 Resources Down, With SO Many More To Go...
Pulling together this list of resources has been really refreshing. We read SO MUCH content that it can seem that the world is huge and endless, however, curating this list of resources hopefully makes your ongoing marketing education that little bit easier!
Future resource lists to come:
So keep your eyes peeled for more!
Why haven't you signed up to the blog email list yet?!
Once again, if you haven’t subscribed to this blog, now is the time. Get these articles directly to your inbox for reading at your pleasure.
Subscribing is the first step in your on-going Sales & Marketing education, you’re worth it.
Click Here to Sign Up to our blog today
What Are Hashtags And How To Use Them Properly?
The world moves on around us regardless of whether we're keeping up, a new year, new words in the dictionary, new hot tactics to move your business forward, and then some. As a result, the years can pass us by and the time to investigate or ask seems to go with it. But today we're unashamedly laying it out there, for those who don't know, for those who think they know, for anyone involved in marketing a small business. Hashtags may be old news, there isn't a person in business who doesn't know the word, but how about using them? Or how about using them effectively? Or Powerfully? Let's get into it...January5
Improving Your Web Presence Part 4: Create A Facebook Business Page
Marketing your business is no longer simply about getting listed in the local directory and printing a few flyers and posters. In today’s tech-savvy age, you need to reach out to the millions of people in cyberspace and there are numerous FREE ways you can do that. In part 4 or our 10 minute takeaway series, I show you how you can create a FREE Facebook business page and attract customers using this social media tool used by millions. It takes minutes but will give your web presence a huge boost.December8