Improving your web presence isn’t just a one time thing, it’s continuous, small contributions to improvement that make the real difference. In part 3 of our 10 minute takeaway series aiming to help YOU improve your web presence by 1000% I walk you through claiming or creating your LinkedIn company page. This boost is completely FREE, so take 10 minutes to boost your web presence right now...
Reminder - Why You Should Claim Your LinkedIn Page - Other Than The Obvious!
Ok, so this series is all about boosting your visibility online, that benefit is obvious, but there are more reasons…
Quite often, when a company page is automatically generated by Linkedin, it can be a “best fit”. This means, quite often, key information on the company page can actually be misleading or incorrect. LinkedIn wouldn’t like us saying it, but it’s true, they’re not perfect!
Categorisation of company capabilities are also quite wide ranging and not all that applicable for manufacturing companies, it’s very easy for your business category to mislead viewers of your profile. All the more reason to take control and make sure your profile accurately reflects your business!
Claiming Your LinkedIn Company Page
LinkedIn can occasionally be quite a difficult website to navigate when it comes to the business features (much like Facebook), so I’ll provide links where I can. To get you started, you need to add a company page.
Step 1: Find "Create" Page Button
From the top menu, if you hover over “Interests” the drop down menu will appear. Select “Companies” and on the right hand side of the page you will see a big yellow button saying “Create” as shown in the screenshot below.
If you want to go straight to the Add New Company Page you can also just click here
Step 2: Fill In Company Name & Email
Whether you clicked on “Create” or the link I provided, you should now be on the add company page as shown in the screenshot below.
This reveals a key part of the process and some pre-requisites. As I’ve already noted, it’s okay if LinkedIn has already generated a page for you, they will search existing pages and suggest potential matches.
The “Your email address at company” field is important. To prevent anyone from just claiming your company page, LinkedIn has put in some restrictions. Your email address can’t be just a “Gmail” or “Outlook” account, it needs to be an email address that’s connected to your company’s website domain. Simply, that means if your website is customwidgets.co.uk, your email address need to be “something”@customwidgets.co.uk.
Other Requirements For Claiming A Page...
There are a bunch of other requirements for someone to be able to claim a company page, most of them are pretty straightforward requirements. The main 3, aside from the domain and email requirement I mentioned above are;
Step 3: Confirm Company Email
Once you click “Continue” you’ll be sent an email and be directed to the page shown in the screenshot below.
Step 4: Write Your Company Description...
It becomes quite simple and straightforward from this point. Fill in your company information starting with your company description. Remember to include the following:
Step 5: Fill In & Select Company Basic Info
Basic company information is on the right of the page, shown in the screenshot below. It’s pretty easy to fill out, there’s no real advice to be given here, other than make sure you select an appropriate “Main Company Industry”.
Step 6: Include Your Core Services As "Specialities"
The company specialities section, shown in the screenshot below, is also another great opportunity for you to hit home your Core Manufacturing Capabilities. You get 20 slots to fill in your “Specialities” or capabilities, so you may even get a few of your supplementary Capabilities in there too.
Logo And Banner Image
There’s still obviously the Logo and the banner image to take care of, these things can always be a sticky subject, so here are the sizes you need:
If you’re wondering how the heck you can get your images to the right “Pixel” size or “px” the simple fix is to head over to Canva.com. It’s a free graphic design tool that anyone can use! Just upload your images and resize accordingly.
Once you’ve filled in your company profile, simply click “Publish” and your company page will be live. Congratulations, you just boosted your web presence and gained yourself another valuable backlink to your company website!
Coming up in our “10 Minute Takeaway” Series
I hope you got a lot of value out of this guide, and I hope this will inspire a bout of LinkedIn Company Pages to be claimed by the community of Subcontract Manufacturing Companies in the UK! There are so many dormant and inaccurate company pages out there, it means you can get the jump on your competitors simply by claiming your page!. Take 15 minutes today and boost your web presence instantly with this 10 minute takeaway from us at Manufacturing Network.
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