What is Lead Generation In Contract Manufacturing
We’ve touched on lead generation in the past, but we’ve not actually nailed down what it looks like for manufacturing businesses. Lead generation is a key part of the interaction and overlap between your marketing and your sales activity, but it can also be a seriously misunderstood part of your business process. This week we explain lead generation, and give you some guidance on how your business can generate sales leads...
How To: Create Your Unique Core Marketing Message - Quickly
Marketing is really quite straightforward, Given this, it might sound surprising that many businesses - particularly small businesses - shy away from it or don't really do it as effectively as they could. However, the number 1 reason why marketing isn’t given priority (especially in the manufacturing industry) is a lack of ‘know-how’ on some of the foundational topics. Crafting a ‘Core Marketing Message’ is one of those very topics, so here’s your no bulls%#t guide to creating yours!
10 Marketing Mistakes Your Manufacturing Business Could Be Making
Nobody likes making mistakes, and the worst mistakes are those that go unacknowledged. Finding out where you may be going wrong is a vital part of sustaining, improving or growing your manufacturing business. With that in mind, we’ve pulled together a killer list of online marketing mis-steps you could be making with your business, and a few pointers on how YOU can avoid making, or continuing to make those mistakes...
How NOT To Waste Your Valuable Sales Leads
So you’re generating leads and these are turning into enquiries….but are you kicking ass at conversion? After all that hard sales & marketing effort to bring in the enquiries and attract the leads, you don’t want to waste any opportunities that come your way. Poor conversion is like a leaky bucket, you need to find the holes and plug them - FAST! In this article we help you take a look at your bucket, and provide some bucket patching tactics!
The Customer Funnel - Beyond Sales & Marketing Funnels
The sales and marketing dudes can make it sound like once someone falls over the line, and they become a customer, the job is done, customers are customers. The problem with this view is that it doesn’t promote the idea of transforming your relationship with your customers once they’re “over the line”. This doesn’t make sense, as many customers will use their first interactions with you as a test for what’s to come…
Keyword Research Guide For Manufacturers
We’ve talked a little about Keyword Research in the past, but we thought it was time to provide some more direction, so here’s a guide to performing your Keyword Research. We lay out the steps with simplicity and with contextual examples for you, the UK Manufacturer. Keyword Research is a foundational step in your journey to getting your website to rank on the major search engines, such as google. Keyword Research provides the target and direction for your Search Engine Optimisation, so it’s kind of important!
6 Reasons To Get In Contact With a Customer or Lead
Keeping up meaningful communication with leads, prospects, potential and existing customers can feel like more of a challenge than finding them in the first place! OK, it’s not cold calling, but contacting them out of the blue can make you feel a little awkward, especially when you haven’t got any sort of excuse. And when I say excuse, “just checking in” doesn’t in any way qualify as a valid reason that will enhance, progress or nurture a relationship. What’s the alternative? Read on to find out...
Improving Your Web Presence Part 3: Claim Your LinkedIn Company Page
Improving your web presence isn’t just a one time thing, it’s continuous, small contributions to improvement that make the real difference. In part 3 of our 10 minute takeaway series aiming to help YOU improve your web presence by 1000% I walk you through claiming or creating your LinkedIn company page. This boost is completely FREE, so take 10 minutes to boost your web presence right now...
The Ultimate Online Marketing Resource List for UK Contract Manufacturers
Searching for resources can be time consuming, in fact, sometimes you can spend more time searching for answers than actually learning. This is a problem! So we've put together a kick ass resource list to help you on your marketing education, specifically designed for your needs as a UK Manufacturer. With a mixture of Articles, Blogs, eBooks and Podcasts thrown in for good measure you'll have a complete set of resources you can go to at ANY TIME. So it's time to get tucked in to part 1 of the series...